Compare email blast software

Be able to blast out a newsletter at anytime is good. The top 18 email marketing blogs Read insights and techniques from the world's best emailing professionals. What is email marketing? Take a look at the definition and overview of this popular method. Mass Email Service 2. Email Marketing Software 3. Email Marketing Services 4. Email Newsletter Software. Email Automation Software. Unlimited Automation. Flexible Automation Rules.

User Friendly and Affordable. Powerful and Simple. Simple and Affordable. Robust and Highly Flexible. Comprehensive User Interface. Advanced Automation. Mobile Responsiveness. Advanced Newsletter Design. High End Newsletters. Integrated Social Analytics. Social Integration. Email blast software is a way to reach out to more clients, which is also called email marketing. Email marketing is a strategy that is used by marketers, where they send out a commercial message to a group of people.

Normally, the term, email marketing, is usually used to refer to sending email messages with the purpose of strengthening the relationship of a merchant with its current or previous customers. These emails can also be used to send out ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

This can encourage customer loyalty and repeat business, as well as acquire new customers and can also be used to persuade current customers to purchase something immediately. Using this strategy means that every email that is sent out is a potential sale or a new business client.

Having a good email list means that it can also be sold to other people so that they are able to grow out their business. Having an email blast software allows people to be able to manage all of their email campaigns in one place. This software can keep track of contacts, the number of emails that get sent out, and when they get sent out. Choosing the best email software will make managing emails an easy task for every business.

See Results. Incorporating emails into a marketing campaign is an easy and inexpensive way to gain new customers and build better relationships with existing clients. Email marketing is the online version of direct mailings, but takes less time to create and send out. The impact of direct mail can be a difficult thing to track and takes up a lot of time to see the results. But having an email marketing plan lets businesses be able to see exactly who is opening their mail and which emails are leading to sales, that way they are able to change their strategy quicker.

Saves Time. Sending out mailers take up a huge chunk of time, with creating a marketing campaign and then sending out mailers. Businesses have to make sure they pick a campaign that will last a long time because of the extended period of time between campaign development and implementation of that campaign. While email marketing campaigns can be completed in just a few hours, allowing businesses to be able to help reduce their stock, promote a limited time special, and even create flash sales.

Social media sharing tools are also available. Using one of their Emails Plus accounts offers email automation. This is indispensable to small business owners who need more time in the day. Constant Contact also offers live customer service to help you when you need it. This allows new users to truly learn the software from a qualified expert. They're a powerful tool in the world of email marketing.

Business owners who are looking for an email marketing service as well as an SMS marketing service can rely on SendinBlue. The toolset available within the software helps users create engaging emails. The platform functions as a drag-and-drop builder, easy for anyone to use. The free subscription allows for up to emails per day.

ConvertKit provides impressive email marketing tools designed specifically for professional bloggers and authors. These features help make beautiful emails. One of the key features that designate it for bloggers and authors is the ability to offer content upgrades and incentives.

This is achieved using email signup forms. Then, when signups occur, they provide easy to manage auto-responders. Something very important to authors and bloggers alike is the ability to segment subscribers on a mailing list easily. Just because you send out an email blast doesn't mean that your contacts will open them or that they will even reach their inboxes.

Contact databases are often unstandardized and full of incorrect information. Invalid email addresses and typos can cause your emails to bounce, go to spam, and reduce your credibility as a brand. If you continue sending emails to unclean lists, you will start to reduce your domain authority, and once you do, it's hard to recover.

The first step is to practice email list hygiene. That means working with a clean list and using data quality tools to standardize your database and remove invalid contacts. Data cleaning steps include removing duplicates, standardizing formats, and correcting obvious typos.

On top of that, you want to choose an email automation software that supports high deliverability rates by:. Some tools enable you to craft email campaigns and send them out to your database, but one-off emails are not enough to convert leads into customers. The email automation software you choose should enable you to set up automated email workflows that move your contacts through a funnel based on how they interact with your content and specific actions that they take.

When you set up these workflows, you get to set the enrollment criteria for each one. The enrollment criteria is the action or trigger that needs to occur for a contact to enter into the workflow. Once they do, they will continue to receive the rest of your workflow's content at a rate decided on by you. Additionally, it is also useful to have scheduling features to send out email campaigns on specific dates and times. You can build the campaigns in advance and schedule them to send on the day that you specify.

According to MailChimp , segmented email campaigns receive To make sure that you're sending relevant content to the right people, your email automation software should have advanced segmentation features that allow you to build lists based on various characteristics. These might include:. Sending highly targeted emails to recipients on your list will increase open rate, click-through rate, and overall conversions.

The more data you can get from your campaigns, the better equipped you are to boost their effectiveness. Each time your software sends out an email, it will track a variety of stats. The more tracking capabilities that your chosen software has, the better. You can use this data to determine which portions of your campaigns are performing successfully and which could use some work.

This might include certain subject lines that perform better than others or CTAs that work more effectively. The most important metrics to track include:. The ideal email automation software will track your leads, even once they click on one of the links in your email. It can determine which actions they take as a result, such as where they browse on your website or if they make a purchase. You can use this information to craft your future campaigns more strategically to improve your conversion rates.

You're likely already using multiple forms of software to run your business. You might be using eCommerce platforms like Shopify or Woocommerce, for example. Or you may have a customer database software to organize your contacts.

Regardless of what software you currently use, they all contain valuable data you can leverage in your automated email campaigns. Many email automation tools offer integrations with the software you're already using, allowing you to streamline your marketing processes. The best integrations for you will depend on what software you are already using in your business or software you'd like to use in the future.

Another critical aspect you'll want to consider when choosing an email automation software is the number of subscribers it can support. You'll notice that many email automation tools will offer a free version but will only allow limited subscriber volume and a limited number of emails per month.

It might be that these limits are ok for you to start with and sufficient to cover your current subscriber base or email volume. But it's also important to consider how those needs will change as you continue to grow and scale so you can choose a platform that can grow with you. The last thing to look for when choosing your software is the customer support offered by the brand.

The software should provide training documents and videos that can help you train staff on how to use the software effectively. Get instant access to a powerful welcome email sequence swipe file as part of our free email list bundle. Download the bundle for free to start engaging and nurturing your list today! Now that you have a better idea of what to look for let's look at ten different email marketing software tools that will help you automate your campaigns, starting with a handy guide to pricing:.

Sendinblue is an email marketing software that also serves as a CRM and allows you to create landing pages. It has more than 70 highly responsive templates that you can use to craft various email marketing campaigns and workflows. You can preview your campaigns on different screen types to see how it's going to look on mobile, tablet, and computer to make sure the design flows.

In the tool's workflow management section, you can customize the entry points to each workflow based on various triggers like contact details, email engagement i. It has a free plan, which allows you to have unlimited contacts but only send out emails per day. For startups or businesses with a tight marketing budget, Sendinblue is the best value for money. If you run an eCommerce business, then Omnisend is going to be a great email automation option.

Its integrations allow you to connect all the moving parts of your online shop directly to your email automation software. It has integration with just about every eCommerce platform out there, including BigCommerce, Shopify, and Magento.

Plus, it integrates with shipping software like ShipStation, Easyship, and Aftership. You can also integrate it with loyalty and review platforms like Smile. Their database of templates is designed specifically with eCommerce in mind, with optimization to encourage repeat business and minimize cart abandonment.

It also has a feature called the Product Picker, enabling you to access your entire product list and choose which to feature in your campaigns.

Omnisend allows you to add multiple different channels within the same workflow, including SMS, email, push notification, and even Facebook messenger, which sets it apart from others. Still, you'll have to upgrade if you want access to advanced reports, push notifications, and deliverability support.

Mailchimp is one of the most powerful email automation tools available and also the most popular. You can easily import contact lists into the software from one of its many integrations and also segment your lists based on a comprehensive set of filters, as well as design email campaigns in the content manager. Transactional emails like welcome emails, one-off email blasts, and automated campaigns can be easily set up using its templates, but MailChimp also enables people with more tech experience to code emails.

MailChimp has over integrations, more than almost any other email automation software available. While this could be beneficial to large corporations with big marketing teams, it's likely unnecessary for SMBs.

Their help section has tons of training documents and webinars that walk you through exactly how to do everything in the software. The free plan gives you up to contacts, and you get access to the CRM. The price of the plan increases the more contacts you add, and you can add up to 50, If you're currently using Salesforce as your CRM, then Pardot is the best email automation software to use.

Pardot integrates with Salesforce as part of its marketing cloud. Both platforms are best suited to larger enterprises who want the capacity to scale and have the marketing budget to support that. You can create dynamic drip email campaigns and monitor them using the Pardot Engagement Studio. You can also connect Pardot directly to Salesforce and combine your campaigns so that everything is in one place.