A well-framed and holistically educational document encourages the journalist to frame positive stories on you. Good news and stories are the sources to cause the word of mouth and other promotions for your products and services.
A useful press kit can be a result of how your creativity. How you frame it and what way you choose to establish your points, matters a lot. Follow the steps provided below on how you can create an attractive media kit. Just like any document , your press kit should start with an overview. Your overview should have an introduction, mission, and vision, the date you started the business, company address, awards and achievements, and samples of your products or services.
Your introduction and mission and vision should be short and simple, yet holds a very powerful message. For events purpose, don't forget to address the reason for the meeting or conference and what you aim or envision with the launched product or service. The very reason why you create this kit is to gain more viewers, followers, or customers. But how will these people reach out to you if you don't provide your contact information?
On this page, individuals should find your phone or cellphone number, website, and social media accounts. The third part of your kit is marketing your business. Provide photos and a brief description of your products or services. Add testimonials from your current customers to entice customers from buying your products or availing services. For bloggers and influencers, on the other hand, talk about what you do and how you can influence the public. How can you promote yourself or your company if you don't put in your logo?
Incorporate your logo on your cover page and put it in a visible space. Make sure that the size is good enough for a person to see.
Be creative with your layout to attract people. The influence of the press, and the need to develop press kits to promote your business, is directly correlated to the success of your business, product, or brand message.
A press kit offers a perfect platform to document and promote your brand in an easily-accessible, informative, yet attractive way. What does an appealing, successful press kit actually look like?
Here are a few samples that effectively promote a business or product and create buzz among the press. The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more.
The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.
Try Smartsheet for free, today. Get a Free Smartsheet Demo. In This Article. Press Kit Template. Simple, powerful marketing campaign management in Smartsheet. Event Press Kit Template. Free Blogger Media Kit Template. Press Kit for Nonprofits. What Is in a Press Kit? Press kit components should be housed within a table of contents and depending on the purpose of the kit, it should include most of the following: Company name Company logo Company facts, like employee lists or stock price Contact information or bios of the C-suite Company introduction or synopsis messaging, purpose, services, etc.
Use inDesign, Illustrator, or Photoshop to design professional-looking images. Fonts, Backgrounds, and Colors: Stick to a general theme or color pattern. Use appealing, company-associated colors and interesting fonts to draw readers in and link your press kit immediately to your company or product.
Bullet Points and Headers: Summarize key points and ensure components of your company or business stick out by creating catchy headlines and bullet points. Who Uses a Press Kit? In fact, it takes just seven seconds to influence someone, according to research. Using press kit templates is an effective way to achieve this.
Slidebean's slide deck comes preloaded with graphics that instantly capture the attention of the media. It creates impact in mere seconds, instead of minutes. The very first slide displays the company's name and a tagline — the ultimate introduction to a brand. A press kit slide deck is a fantastic way for a company to flaunt their strengths, goals, and objectives together in one place. If this information is presented with attention-demanding visuals, it can have even greater impact.
Just 70 percent of people remember verbal information three hours after a presentation. However, 60 percent recall visual information three days afterward.
Slidebean's press kit template comes with bullet points and headers, so readers remember the important stuff for much longer. List an Achievement. Most reporters have read countless press kits. These usually follow the same format: blocks of black and white text, followed by a few key performance indicators.
Startups , scaleups, and established brands need to level-up if they want to get noticed. Businesses that include a recent success story in their kit have a greater chance of their achievement being picked up by the media, which is great for brand exposure. The fifth slide in Slidebean's press kit has room to incorporate several accomplishments — such as a new contract or a company's current stock price — which will capture the interest of publishers and wow investors.
Statistics back up all the facts included in a company's press kit. These might include the number of social media or RSS subscribers the company has generated, monthly page views, monthly unique visitors or demographics information.
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